25 Years of Superyacht Management Excellence

PIETRO jurinovich learning about yachting

Back To School! Tiziano brings yachting to life for the next generation

Every now and then, something happens inside our team that perfectly captures the spirit of IDEA – a genuine love for what we do, a pride that extends beyond the office, and a desire to share that spark with the people who matter most to us.

Recently, our colleague Tiziano Jurinovich, Project Manager based in Livorno, had one of those moments. He was invited to visit his son Pietro’s kindergarten class and talk about his job. Now, explaining superyacht engineering to adults can already be quite a task – but doing it for a room full of four and five‑year‑olds? That takes creativity, patience… and a little bit of magic.

And Tiziano brought all three.

Turning a Classroom Into a Miniature Marina

Armed with magazines full of gleaming yachts and pages bursting with colour, Tiziano started by showing the children what life at sea looks like. They gathered around, pointing excitedly at the boats while he explained what different pieces of equipment do – anchors, radars, engines – in a way that made sense to a young audience. It didn’t take long before the room was buzzing with curiosity.

From there, he moved into a playful guessing game where he connected equipment to famous cartoon characters. The crowd favourite?
When Tiziano declared, “Popeye drops the anchor and the boat can finally relax,” the children rushed to match the anchor to Popeye’s picture. Suddenly, engineering wasn’t something abstract – it was something they could see, touch, and giggle about.

And just when their imaginations were fully fired up, he invited them to burn off the last of their excitement with a nautical twist on “Red Light, Green Light.”
With each command – “All to the bow!”, “Man overboard!”, “Polish the deck!” – the classroom transformed into a lively ship at sea. Tiny footsteps thudded forward, little arms mimed swimming, and enthusiastic scrubbing filled the room with laughter.

More Than a Lesson: A Moment of Pride

For us at IDEA, stories like this truly mean something. We love seeing our team not only take pride in their work, but share it with their families in ways that feel meaningful and joyful. It’s one thing to build software and support the world of yachting – it’s another to inspire children who may someday design yachts, maintain them, or even captain them.

These are the moments where passion becomes legacy.

Tiziano didn’t just teach a class about yachting. He showed his son and his classmates what it looks like to love what you do. And who knows – perhaps one of those children will remember this morning years from now and decide to become an engineer, a deckhand, or a naval architect – and of course use IDEA!

Tiziano pietro benetti
Tiziano and Pietro at Benetti

Thank You, Tiziano

We’re grateful to Tiziano for bringing his enthusiasm, creativity, and warmth into that classroom. His visit reflects something we cherish deeply at IDEA and to our solutions: a commitment not only to our industry, but to the future of it – the bright, curious minds who will shape the next generation of yachting.

And sometimes, that inspiration begins with a magazine, a cartoon character, and a room full of children pretending to polish the deck. Who knows, in a few year’s time Pietro maybe signing up to the IDEA Academy!